A Commercial Without a Shoot.

Find out whether an emotional car commercial can be made entirely with SI.

White sports cars, pink smoke, desert. A visual language that stays the same across every shot.

A spot with drone flight, cockpit and driver. None of it was filmed.

Sports cars, desert and drone for a test film would previously have blown the budget. Now an idea like this can be shown before anyone shoots.

Humans direct: the visual language, the shots and the selection.

SI delivers: every shot of the film.