For Leines Boats, we developed a digital presence that does more than explain the product. It makes it tangible: quiet electric boats, a clear model structure, a premium visual world and a direct path from first impression to inquiry.
Task
The website had to bring together two worlds: the emotional desire for freedom on the water and the rational purchase decision for an electric boat. That meant a strong first impression, clear model comparisons, understandable buying arguments and a contact journey that guides interested buyers straight into the conversation.
Solution
The site uses a cinematic homepage, concise brand messages and a modular product logic. Models are easy to compare, detail pages go deeper into equipment and use cases, and the financing calculator makes the investment tangible right on the page. The structure is built so content can keep growing over time.
Result
A website that positions Leines Boats as a modern manufacturer of electric boats: emotional at the entry point, clear in product guidance and focused on inquiries. The presence combines brand impact, model overview and lead generation in a calm, premium system.
Found without the brand name.
More than a third of clicks from the most frequent Google searches came from searches that did not include Leines.
Frequent words in these searches
| Searches without the brand name | 38% |
|---|---|
| Searches for Leines | 62% |
| Frequent words in these searches: “kaufen” (buy) | 70% |
| Frequent words in these searches: “Chiemsee” | 28% |
| Frequent words in these searches: “Führerschein” (driving licence) | 18% |
