- Client
- RELIUS Farbenwerke
- Service
- Campaign
- Year
- 2026
- Project
- Client project
Task.
RELIUS has reformulated its ROOF ACRYL roof coatings. The campaign presents them to the trade.
Idea.
In German, a good reputation (“guter Ruf”) needs looking after, and so does a good roof. The product is called ROOF ACRYL, so “Ruf” becomes “Roof”.
Result.
The cover of the trade magazine “Maler und Lackierermeister” and a social media reel from the same visual.
A good roof needs looking after. So does a good reputation.
AI-generated More possibilities.
One visual becomes two formats: SI places the product into the image and sets the visual in motion for the reel. A separate shoot for that would previously have blown the budget.
Directed and delivered.
Humans direct: the idea, the line, the house and the scene.
SI delivers: it places the product into the visual and sets the image in motion for the reel.
More work for RELIUS
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Tell me about your project. I look forward to our conversation.
Christian Sauer | Your contact