String Orchestra.

Promote the RELIUS hydro paint range: five professional products that together cover every application.

The five paints are a range, an ensemble. Ensemble plus “streichen” (to paint, to bow) makes a string orchestra.

An ad in the trade magazine “Maler und Lackierermeister” with the line “Wir liefern die Instrumente – Sie erschaffen das Meisterwerk.” (We supply the instruments – you create the masterpiece.)

A stage with theatre box, curtain and spotlights for five paint cans: as a real production, this would previously have blown the budget. Now the visual is economically feasible.

Humans direct: the wordplay, the visual idea, the line and the stage layout. Everything was in place before the first image was made.

SI delivers: the finished image, based on the hand sketch.